ASK NOW Patient Services was created to support patients who have been denied access to medical treatment and need clear guidance on what to do next.

ASK NOW is an initiative of Campaigning for Cancer, an organization established in 2008 that focuses specifically on protecting the rights of cancer patients and improving access to cancer care.

Our Background

Through its work, Campaigning for Cancer has supported many cancer patients who faced challenges accessing treatment, navigating medical schemes, and understanding their rights within the healthcare system.

Over time, it became clear that these challenges are not limited to cancer care. Patients across many different conditions experience similar difficulties when treatment is denied or limited.

Why ASK NOW Was Created

Many patients make important decisions about medical aid, gap cover, or insurance without fully understanding what their cover includes.

Often, the true limitations only become clear when they need to be claimed. Patients may then face issues such as:

• Treatment being declined
• Limited or partial funding
• Exclusions or benefit restrictions
• New or specialized treatments not being covered

This leaves many people feeling frustrated, confused, and unsure of what steps to take.

The Formation of ASK NOW

In response to the growing need for broader patient support, Campaigning for Cancer established ASK NOW Patient Services in 2016.

While Campaigning for Cancer remains focused on cancer patients, ASK NOW was created to support patients across all disease areas who need help navigating denied or limited access to treatment.

What Makes ASK NOW Different

ASK NOW focuses on providing clear, structured guidance to help patients:

• Understand why their treatment was denied
• Know their rights and available options
• Navigate the correct escalation and appeal processes
• Take informed steps toward accessing care

We simplify a complex system so that patients can move forward with confidence.

Our Focus

Our goal is simple:

To ensure that no patient, regardless of their condition, is left without direction when access to treatment is denied.